Simmons OneView added to online resources

Simmons OneView provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. This product replaces GfK MRI Mediamark Reporter (still accessible until Dec. 31, 2015). Please note that the data in the academic version of Simmons OneView is two years old.

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